Smile Brands Goes Mobile

The importance of having a mobile website is growing tremendously. With the rapid growth of mobile internet users the time has come to deliver a platform specific experience. After all Mobile is seen by most people as the new web, because of the increasing popularity and accessibility of the Smartphone. Mobile users are now looking to get information at their fingertips in order to find products or services almost anywhere.

Smile Brands is great example of a multi-location business embracing this on-the-go behavior of prospective new customers and now has it’s sites optimized for desktop, tablet and mobile devices. So, when you go to — Bright Now! Dental, Monarch Dental and Castle Dental — from a mobile phone it recognizes your device and serves up the mobile version.

Besides the reasons previously mentioned, a mobile website can provide additional stream of search engine referral traffic. This means that your rankings will increase on the mobile friendly search engines like Yahoo and Google, plus your site will be placed on relevant local and mobile directories to increase the online presence of your business. Woo hoo — lets hear it for mobile!

Smile Brands Site Relaunch

We would like to congratulate Smile Brands on the relaunch of their brand sites — Bright Now! Dental, Monarch Dental and Castle Dental. The new site(s) not only look spectacular, but also allow customers to find their nearest location and get big discounts and savings on their next dentist visit. If you haven’t done so, check out the site and sign up for the eSmiles email program to stay up-to-date with the latest news and promotional offers.

Princess Cruises Holiday Project Launch

We just put the finishing touches on the Holiday customer appreciation project for Princess Cruises. This microsite is sent to all past passengers in the United States, Australia and Great Britain wishing them a Happy Holidays and thanking them for their business. The promotion is expected to reach approximately 10 million customers over the month of December.

Hello world!

Welcome – we finally have the ‘Ripcord Insider’ blog up and running!

As we collectively wind down the final two weeks of the year Matt and I, ironically, find ourselves doing anything but. In fact, we have been tirelessly winding up the end of the year by putting the finishing touches on a major holiday project for Princess Cruises, landing our newest client and preparing to charge into a successful 2011.

To that end, look for some really cool stuff to be posted on the ‘insider’ in the near future. As this is the forum/platform/sounding board we will use to share our latest thoughts, perspectives and interests.

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